Product design case study [Expert Answers]



Last updated : Sept 27, 2022
Written by : Shalon Niemeier
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Product design case study

What is a case study in product design?

A well-designed case study demonstrates your talent, skills, describes an overview of your process and makes a business case for your work. Get clear on what you've created, and simplify it. It might take a while to summarize into brief statements, but you can do it!

How do you design a case study product?

  1. 4 Tips for Structuring Design Case Studies. Your guide to creating a 🔥 design portfolio.
  2. Problem — Solution — Approach. Let's talk overall structure.
  3. Make it scannable. Let's be honest, very few people are going to read your case studies word-for-word.
  4. Show intentional design.
  5. Show self-awareness.

What is an example of product design?

There are of course infamous product design examples such as the Coca-Cola bottle, the IPod, or the Vespa. Aside from those, one can find many other innovative examples such as the Dyson Pure Cool Link, an air purifier, winner of the 2016 reddote Award.

What are the 4 product design process?

We utilize the Double Diamond product design process with four phases: Discover, Define, Develop, and Deliver. The product design process starts with the product discovery phase.

What are some examples of case studies?

  • Anna O: Anna O.
  • Phineas Gage: Phineas Gage was a railroad employee who experienced a terrible accident in which an explosion sent a metal rod through his skull, damaging important portions of his brain.

What is the difference between UX and product design?

Product designers are involved in the entire design process of a product, while UX designers focus more on the hands-on design portion of the process. Product designers and user experience (UX) designers are similar—in fact, sometimes the titles are used interchangeably. But sometimes they're not.

How do you approach a product design question?

  1. 1) Ask Clarifying Questions. Remember, there is no point continuing with an answer if you haven't fully grasped the situation.
  2. 2) Communicate Your Answer Outline.
  3. 3) Identify the Users / Customers and their Use Cases.
  4. 4) Identify Gaps in the Use Cases.

What does a product designer do?

A product designer is somebody who oversees the design process of a product from start to finish, or the improvement of an existing product.

How do you make a UX case study?

  1. Step 1: Case Study Overview.
  2. Step 2: Define the Problem and Goal.
  3. Step 3: Scope.
  4. Step 4: Target Audience.
  5. Step 5: Process.
  6. Step 6: Deliverables and Outcome.
  7. Step 7: Lessons Learned.
  8. Bonus step 8: Visually Design the Case Study.

What are the 5 elements of product design?

  • Product must be authentic. Identify a clear purpose and make that purpose apparent in its design.
  • Product must provide unique experiences.
  • Effective product design goes unnoticed.
  • Do one thing extremely well.
  • Solve pain points elegantly.

What are the types product design?

The three main types of product design are system, process and interface design. They each have the goal of tackling different problems in the user experience but are equally important when it comes to the final design.

What is a good product design?

A good product design has following common features: Utility: The product design should make product utility as per expectation of customers and provide steady performance through the product life. Aesthetics: Product aesthetics is important in success of the product.

What are the 7 stages in the new product development process?

  • Stage 1: Idea Generation.
  • Stage 2: Idea Screening.
  • Stage 3: Concept Development & Testing.
  • Stage 4: Market Strategy/Business Analysis.
  • Stage 5: Product Development.
  • Stage 6: Deployment.
  • Stage 7: Market Entry/Commercialization.

What is a product design plan?

The definition of product design describes the process of imagining, creating, and iterating products that solve users' problems or address specific needs in a given market. The key to successful product design is understanding the end-user customer, the person for whom the product is being created.

What are product design skills?

Product design skills are skills for creating products based on the needs of consumers and business objectives. Product designers use these skills to generate ideas to meet market demands and develop excellent visuals for user experiences while incorporating a business's brand into the product.

What are the 3 methods of case study?

He has helpfully characterised three main types of case study: intrinsic, instrumental and collective[8]. An intrinsic case study is typically undertaken to learn about a unique phenomenon.

What are the 4 most important parts of case study?

  • Start with a Compelling Title and Summary.
  • Share Background Information About Your Customer.
  • Explain the Challenge Your Customer Faced.
  • Discuss Your Customer's Decision Process.
  • Explain the Solution and Implementation.
  • Share the End Results.
  • Include Supporting Visuals and Quotes.

How do I choose a case study topic?

  1. Choose something that inspires you.
  2. Narrow things down to reflect your main idea the best way possible.
  3. Explore similar research ideas on the topic.
  4. Identify the problem(s) and opinions related to your chosen subject.

Is product design same as UI?

The general consensus is that compared to UX or UI designers, product designers have a wider range of skills, and therefore a wider range of responsibilities within the project. This is generally reflected in the salary, with product designers often getting paid more due to higher demand.

Does product design require coding?

Not necessarily, but it helps. It's up to the designer whether they want to learn to code or not. It's important to note that most companies do not require UX designers to implement any code. UX designers and coders have different skill sets and are usually hired accordingly.


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Product design case study


Comment by Earnest Andera

hey friend it's femke here product designer and today i want to walk you through a case study that i haven't really shown before in may of 2020 i started working on a really big project during my time at ubereats on the merchant team and this project ultimately ended up essentially being stories in the ubereats app i know it might be shocking we're seeing stories in so many different apps today and when we started out on this project we didn't actually think would end up creating stories it took us about six months to execute on this project and build an mvp which we tested in australia in december of 2020 and then in about may of 2021 we rolled this out in the u.s and canada so i thought it would be interesting to kind of walk you through it and show you this project from behind the scenes or from the perspective of the designer who worked on this let's jump into figma before we continue a special thanks to editor x for supporting this video editor x just recently launched multiplayer collaboration and concurrent editing this means you have a fully collaborative web creation experience where you can design websites together with your team by working on the same site at the same time when collaborating everything is done in real time which means changes that you or a teammate make are reflected instantly you can edit the layout design and content of pages or elements without overwriting anyone else's actions editor x also lets you set different roles and permissions which lets everyone focus on what they need and lastly you can also build a reusable collection of typography themes color palettes and design assets for every project and share them with your team try editor x for free via the link below here we are in figma and here is the title slide that kind of sets the scene for this project so mention stories was all about empowering merchants to connect with their customers and i'm gonna dive into that in a second so this presentation always starts with a bit of background and specifically i gave shout outs to all of the people that worked with me on this project i've blurred their names out here just to protect their privacy they might not necessarily want to be shout outed on youtube but here is a list where i had the product manager the content strategist the researcher all of the engineers data science product operations product marketing manager illustrator so many people that ended up working on this project and so i always like to give credit to the folks on the team that worked with me on my projects and that is what this slide was for during my presentation okay let's get into the meaty part of this project so problem context this was the key problem statement that we came up with during this project so while merchants do everything in their power to communicate directly with their customers they have few ways to currently do so on ubereats so we think back to like ubereats a year ago in the middle of 2020 when everything was crazy and there were many fires burning a lot of restaurants pivoted to online food delivery because they could no longer serve indoors or like through their actual restaurant so while they pivoted to this online only environment we found that merchants felt like their transactions with customers were just that very transactional they wanted more ways to connect with their customers they were no longer sort of getting that face-to-face time like you would if people were dining indoors so they really wanted more ways to connect and to communicate to their customers so maybe they wanted to communicate things like welcoming a new staff member to their team or new store hours or a new menu item or maybe they're supporting a cause or a charity or it could be any kind of message think about things you might see from your favorite restaurants on instagram or on facebook they wanted to be able to communicate those kind of messages through ubereats next if we think about from the customer perspective so as someone who is ordering food off the platform they had no real way of knowing what was going on with their favorite stores and i for one experienced this problem heaps myself when i would be looking at a favorite store of mine on ubereats and i would actually go and flick over to their instagram account to kind of get a sense of what was going on at the store and if there were kind of any latest updates or things i should be aware of so if a merchant had something like promotion new menu item the customer had to first of all open the app in ubereats and kind of look for that store but secondly they wouldn't really get that kind of information now from the merchant perspective like i already talked a little bit about they want a way to connect with their customers so merchants are more than just a storefront right they are running a business and they want to connect more with their customers they want to share their story they want to build relationships to them it's not just this transactional order food you know get the food out the door deliver the food and move on to the next customer they really wanted a way to share news updates about their business with their customers and connect more on a one-to-one level now this is funny because we had started to see merchants kind of hacking the platform to share updates and in my presentation internally i had a screenshot of that happening here and i've removed that just for youtube purposes but basically we saw merchants finding really creative ways of kind of communicating updates or telling their story through the parameters or the limitations of the ubereats app so if you can imagine and maybe they would sort of create a menu item but it wasn't actually a menu item they just kind of use that to share their story or like talk about something in the menu item description so we'd seen really creative ways of merchants already trying to do this on our platform so we knew that there was potential here and that this was something that merchants really needed and wanted next is a how might we statement so how might we increase customer demand via this kind of connection between merchants and customers while also curating relevant and timely content so we wanted to increase demand that was kind of our goal going into this project and we included this kind of second line here on curating relevant and timely content because of course we wanted to be able to show content that was relevant to a customer that they would be interested in and that was kind of timely in the moment right like you don't want to see information about a promotion that expired last week so this was important to consider as well the next section goes into defining success and i already talked a little bit about the overall goal or the metric that we wanted to measure with this project which was kind of increased demand on the platform but in this section i also walk through four kind of key principles that we came up with during this project and that we felt were really really important to state the first is around customer control so we wanted to make sure that customers have control over who t


Thanks for your comment Earnest Andera, have a nice day.
- Shalon Niemeier, Staff Member


Comment by Dakota

hello I'm Alexa and welcome back to my channel I make videos about product design careers intact and life and what I care about is helping you discover your personal truths that will let you lead the life and a career that you want for yourself ok let's jump into today's topic and get controversial UX design can you studies everyone seems to be talking about them but I've actually never used the term in my videos I've never written about them on Instagram stories or on Twitter and that's because mine heartache is that the idea of writing and you think a study is a bit unnecessary to provide you with more insight into my perspective on all of this let me bring you back to 2013 when I got my first UX design internship in short this is Holland so I was enrolled in an entry level into interaction design class in design school at California College of the Arts from these projects I discovered my love for EXO sign and I knew I wanted to be a product designer for my career when spring rolled around I put my work into a PDF presentation and shared it at our annual Career Expo I then walked around met with employers and share my projects I interviewed with a few and I got my first internship at that summer never did I ever think of my projects as case studies I never really have used that language to think about my work when interviewing for any UX design job that I've got after that show where the work that I did for that interaction sign class followed the standard design and research processes that you take to build and validate something created completely new but when it comes to presenting the work I never thought to write an in-depth piece about it for sharing related I don't actually remember the idea of a UX design case study becoming popularized until recently maybe over the last two years I don't know but my hunch is that UX design boot camps may have something to do with it and honestly I don't think that they're the best places to be leaning and defining new design norms just yet considering how new they still are and this is just my hypothesis I've been out of school for about five years now so I'm not really up to date with where new terms are being created as a reminder this is just my hot take anyway back to the definitions I did a quick search on Google and find that this definition of case study a process or record of research in which detailed considerations give into the development of a particular person group or situation over a period of time another definition I found on Wikipedia is in the social and life sciences a case study is a research method involving an up-close in-depth and detailed examination of a particular case okay so in general these sort of match my thought process and I think about what it means to design and build something completely new and how to understand its effect on human behavior but the more I look into the tradition of a case study the more heavy it feels the output is typically an in depth of written analysis of the findings like a research journal which is why I'm not surprised when I see uxm portfolios filled with in-depth journal like written case studies let me be clear the work it would take to write something like this is worthwhile important and even necessary but when it comes to presenting your work in your online portfolio to try and get a job this method just does not work I've made videos about this in the past and I encourage you to check them out but in short this method doesn't work because hiring managers will not spend a lot of time on your website to make a decision to move you into the interview phase or not hiring managers it's unrealistic to expect them to need to read even 5 minutes of your project to understand it in order to make a decision I've seen some UX design case studies that look like they would take 30 minutes to read fully in order to understand the project that's a lot of time with that knowledge I encourage you to create a simplified version of the work and think of how to display it less like a journal entry and more like a project you're presenting at a career fair for example instead of using language like I noticed this was a problem when just state the problem you don't need to let the viewer know you then moved into the wireframe phase because of important reasons just display the work and the insights learned at each phase as is to summarize writing your project out in a case study like format may be useful for how you understand and think about your work but when it comes to presenting it in your online portfolio to get a job simplify it down and work on being an excellent communicator by being super intentional about each word you use remember to design for your audience and try to empathize with them anyway that's all for now I love to hear you think about my hot take in the comments below dude any other ideas for hot tapes that you'd like me to make a video about also comment that below if you're still listening that's amazing don't forget to subscribe my channel if you haven't already and if you've enjoyed this video why not give it a thumbs up I hope to see you all next time that is all for now bye


Thanks Dakota your participation is very much appreciated
- Shalon Niemeier


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